GoJava.ca was founded in 2015 with the mission of finding a recycling solution for the millions of coffee pods across North America that were going to landfill. Our goal was to create a service that would allow users at home or at the office to recycle their coffee pods on a wide scale that was free, simple for users, and easily adapted into their existing routines.
Goal Status: Accomplished (yay us!)
Meet Team GoJava
Eugene Ace, Founder/President
Eugene Ace began his career as a suit on Bay Street. Through that avenue he found himself as an executive at a large national company selling coffee products where he quickly noticed two things: 1) Single-serve coffee pods such as Keurig and Tassimo had become very popular and 2) These pods were creating an enormous amount of waste with no solution in sight. At the time, he and his best friend, Evan, were working side by side. One night over a couple of beers (maybe more) the idea of GoJava was born as a solution to this dilemma and his entrepreneurial spirit took flight (the beer probably helped). Eugene is our team’s leader and also the resident Buddha. The words you’ll hear him say most often are: “I’m not worried about it.”
Evan Birmann, Founder/General Manager
Evan Birmann started his career in Marketing and Project Management. While working as the project manager alongside Eugene Ace (who also happened to be his longtime BFF-score!) at the aforementioned national company, the same issue that was bugging Eugene (the issue of millions of coffee pods going to landfill and producing methane gasses contributing to global warming) was keeping Evan up at night. They decided there was no time to waste (pun intended!), especially because Evan needed his beauty rest. So the two friends left the corporate world to join forces against the coffee pod dilemma. Sort of like The Avengers. But in eco-friendly, brown kraft-coloured costumes.
Kyryl Kaschenko, Sales & Account Executive
Kyryl Kaschenko switched from a career in social work to join Team GoJava when it was just getting started. He was drawn to work for a company that was creating a unique solution for a serious environmental problem and was intrigued by the idea of building a company from the ground up. Obviously, he’s a believer and a risk taker, and that’s part of what makes him a one-man-sales force who our customers love. It probably helps that he also has the hustle, dedication, personality and charisma of George Clooney and his hairdo is on par with Ryan Gosling.
Josh Petrychanko, Corporate Finance & Strategy Associate
Josh Petrychanko gets s#%t done. He came on board when GoJava was but a twinkle in Eugene and Evan’s eyes. Corporate social responsibility is important to Josh and so he jumped at the chance to help reduce coffee pod waste. Since then, whether it’s been deliveries and then staying late to prepare the next day’s orders (for fun!), managing the books, moving to Ottawa to open up our second location single-handedly or just making sure that we all stay for that last round of drinks after our Team GoJava meetings, Josh has been instrumental to GoJava’s growth.
Ian Brigham, Logistics Manager
Ian Brigham held a career with Iron Mountain Canada as a Transportation Coordinator before joining GoJava. The truth is, we wanted him from the beginning, but we had to work hard to woo him over to our side (like with any relationship worth having!). It probably helped that Ian’s been friends with Eugene and Evan since they were kids, but Ian was also intrigued by the opportunity to help grow the company and reduce its carbon footprint by putting his superior experience in transportation and customer service to work. We are thrilled that Ian agreed to go steady with us.
Click to download the GoJava.ca Media Kit